CHIAVELLI , Matias. Omnichannel retailing as a strategic necessity. Diginomics, [S. l.], v. 2, p. 61, 2023. DOI: 10.56294/digi202361. Disponível em: https://www.diginomics.ar/index.php/digi/article/view/61. Acesso em: 12 feb. 2026.